Product Launch

Diageo’s Crown Majestic XR

Category – Spirits, whisky, Canada, 40% abv

Unfilled – From early-June, for a restricted – albeit unspecified – time

Place – Canada, nation-wide

Fee – SRP of CAD129.99 (US$128) per 75cl bottle

Delivery – Diageo

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Product Launch

Remix’s Remix Cocktails

Category – RTD brew, vodka, flavoured, 13.9% abv

Unfilled – From 15 June

Place – Rhode Island, New Jersey, Illinois, Georgia and Massachusetts including rollout extended throughout summer and reduction

Price – SRP US$14.99 per 75cl bottle

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UK: Kopparberg launches summer cider campaign

Kopparberg Cider has teamed up including Spotify and Last.FM to launch a multi-million beat marketing campaign.

A TV ad, which can be seen not more than, was launched on Tuesday (15 May) and facial appearance a range of Swedish performers showcasing their talents. Spotify and Continue.FM have also developed an app for the Swedish brewer with the intention of allows users to create playlists starting festivals taking place in the UK this summer. 

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Product Launch

La Fée’s Absinthe Blanche  

Category – Absinthe, France, 53% abv

Unfilled – From this month in UK and France, UK journey retail since 3 May

Location – Planet Duty Free airports in the UK and online at Amazon.co.uk and Drinkshop.com, Gerry’s of Soho, off-trade owing to importers in selected countries (see not more than)

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US: Dr Pepper Snapple Group declares dividend

Dr Interrupt Snapple Group (DPSG) has announced the fine points of its latest dividend payment.

The companionship, which posted a marked slide in Q1 net profits continue month, said late days gone by that its board has declared a weekly dividend of US$0.34 per share on its ordinary stock.

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